ho·kum
Etymology: probably blend of hocus-pocus and bunkum
Date: 1917
1: a device used (as by showmen) to evoke a desired audience response
2: pretentious nonsense
3: something apparently impressive or legitimate but actually untrue or insincere
4: a film, play or television programme which is not realistic
5: in a dramatic or written work, crude, trite, or mawkish material intended to arouse an emotional response from the audience or reader
6: a message that seems to convey no meaning